Abramorama Acquires North American Theatrical Rights To Powerful Documentary THE CHOICE

BASED ON DR. EDITH EGER’S NEW YORK TIMES BESTSELLING MEMOIR THE CHOICE: EMBRACE THE POSSIBLE. Opens at the Quad in New York City on January 15.

NEW YORK, NY / LOS ANGELES, CA, UNITED STATES, October 23, 2026 /EINPresswire.com/ -- AB2 Media Group and the filmmakers behind THE CHOICE announced today that the company’s theatrical division, ABRAMORAMA, has acquired North American theatrical distribution rights to the documentary. Directed by John David Coles and produced by Coles, Jason Orans, Pamela Ryan and Tamar Yoffe, the film will open at the Quad in NYC on January 15, followed by a rollout to theaters across North America. Winner of the Brizzolara Family Foundation Award for Films of Conflict & Resolution at the 2026 Hamptons International Film Festival, The Choice is in the running for an Academy Award for Best Feature Documentary.

Abramorama is partnering with Theorem Media, Talking Wall Pictures, and Gigantic Pictures on the non-theatrical release of the film. Theorem will host a one-night-only Global Virtual Watch Event on Kinema, on November 19 at 7pm ET, followed by a live conversation with director John Coles, Dr. Eger’s daughter, clinical psychologist Dr. Marianne Engle and a special guest to be announced. Theorem is managing organic social media for the film and is partnering with the Edith Eger Foundation to bring the film to fans of Dr. Eger around the world. Organizations can pre-book their own screenings now. Follow the journey on Instagram at @thechoicedocumentary.

“Dr. Edith Eger taught millions of readers through her book that even in the face of unthinkable suffering, we keep the freedom to decide who we become,” said AB2 Media Group & Abramorama CEO Karol Martesko-Fenster, John David Coles has carried that message into the present with extraordinary grace and urgency. At a time when so many people are carrying grief, this film offers a way forward.”

A Talking Wall/Gigantic Pictures production, The Choice interweaves the stories of three women across generations, each forever marked by war, captivity, and loss: the late Dr. Edith “Edie” Eger, the renowned psychologist, Holocaust survivor and author of the New York Times bestselling memoir The Choice: Embrace the Possible; Iris Haim, an Israeli mother whose son Yotam was taken hostage during the October 7 attacks; and Sapir Cohen, who survived 55 days as a hostage in Gaza.

“I set out to make a film about Edie Eger’s legacy and discovered that her legacy was still being written,” said director/producer John David Coles. “Trauma can echo across generations, but so can resilience, and so can hope. My wish is that audiences leave the theater knowing that even when the worst has already happened, we still have a say in how we carry it.”

The central pillar of Eger’s life and work is that while we cannot change what has happened to us, we can choose how we live now. Having survived Auschwitz, Eger devoted her life to helping Vietnam veterans and others confront trauma, guilt and grief without allowing the past to imprison them.

Watch and share the official theatrical trailer for THE CHOICE HERE.

In the film, Eger’s teachings become a lifeline for Haim as she waits for news of her son, Yotam, who was taken hostage by Hamas. Yotam later escaped captivity but was killed, along with two other hostages, by Israeli soldiers who mistook them for terrorists. Faced with an unimaginable loss, Iris draws strength from Eger’s words as she chooses not to let anger or despair define the rest of her life.

Cohen discovers the same lesson through her own experience in captivity. Although she had not read Eger’s work, she finds meaning in small acts of humanity. By choosing to help others, she realizes that even when physical freedom has been taken away, the power to choose who she will be remains her own.

Moving between past and present through archival footage, intimate interviews, public appearances, audio recordings and personal writings, The Choice explores how trauma can reverberate across generations, but also how healing can travel the same distance. Poignant, devastating and deeply human, the film asks a deceptively simple question: What remains within our control when everything else has been taken from us? The answer, in Eger’s life and in the lives of the women whose journeys intersect with her wisdom, is the courageous decision to face unimaginable pain without allowing it to define us and to choose how we live now.

THE CHOICE (United States, 84 minutes – English 4K DCP with 5.1 Stereo Audio). Abramorama presents a Talking Wall/Gigantic Pictures Production. “The Choice” Executive Producers Veronica Leff, Miguel Leff, Rick Itzkowich, Marianne Engle, Rob Engle, Laurie M. Tisch, Cliff Chenfeld, Eduardo and Lily Margolis. Special Narration by Tovah Feldshuh. Director of Photography Petr Cikhart. Original Music by Ofer Shabi and Yaniv Fridel. Edited by Ayelet Gil Efrat. Produced by John David Coles, Jason Orans, Pamela Ryan and Tamar Yoffe. Directed by John David Coles. An Abramorama North American Theatrical Release. For more information, please visit thechoicedocumentary.com.

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About Talking Wall Pictures
Talking Wall Pictures is an independent production company dedicated to developing and producing premium scripted and unscripted content.

Founded by award-winning director and producer John David Coles, the company tells entertaining stories that explore the complexity of the human experience with depth, nuance, and imagination. With deep roots in the New York theater and literary world, Talking Wall Pictures identifies extraordinary books, plays, and talent and shapes them into compelling narratives that reach wide audiences.

The company maintains a deliberately focused slate, allowing it to approach each project with passion and care. Its independence gives it the freedom to support storytellers in an incubator-like setting, where bold ideas and personal stories have the time and space to flourish.

About Gigantic Pictures
Gigantic Pictures is an Emmy- and Independent Spirit Award-nominated film, documentary, podcast, and television production company founded by Brian Devine and Jason Orans.

Recent documentaries include Ramin Bahrani’s Oscar-shortlisted If Dreams Were Lightning, Nira Burstein’s Charm Circle, Matt Wechsler’s food documentary The Jungle, and the podcast Mafia Tapes. Feature credits include Crumb Catcher, Boaz Yakin’s Boarding School, the NAACP Image Award-winning Night Catches Us, starring Anthony Mackie and Kerry Washington, and Dare, starring Emmy Rossum and Rooney Mara. Other productions include Ramin Bahrani’s Blood Kin, Goodbye Solo, and Plastic Bag, as well as the documentaries Frank Serpico, Night School, and The Great Invisible, directed by Margaret Brown

About Theorem Media
Theorem Media is a mission driven non-profit working to reimagine the independent film ecosystem. Harnessing their proprietary Networked Release Engine, Theorem Media doesn’t bring films to audiences, it brings audiences to the film. This demand routes into theatrical, virtual, on-demand, and community releases, in partnership with rights holders and theatrical distributors. Theorem’s current slate includes Ivy Meeropol’s Ask E. Jean, nominated for this year’s Critics Choice Award, presented by Abramorama and Impact Partners; The Choice, directed by John Coles (House of Cards, Homeland); and Hail to the Breadsticks! directed by Donick Cary (The Simpsons, New Girl). Learn more at www.theoremmedia.org

About AB2 Media Group / ABRAMORAMA
AB2 Media Group (AB2) provides best-in-class strategic advisory and rights management services to intellectual property stakeholders, including acclaimed filmmakers, major networks, premier record labels, digital platforms and high-profile artists. ABRAMORAMA, the theatrical releasing division of AB2, is a preeminent global distribution and marketing partner for nonfiction, narrative, sports/adventure, science and music films and is recognized for the consistent high quality of its work.

Recent films from AB2 Media Group’s theatrical division, include Alex Gibney’s Knife: The Attempted Murder of Salman Rushdie, Rory Kennedy’s The Trial of Alec Baldwin and Cindy Kleine and André Gregory’s One More Time.

ABRAMORAMA has continued its streak of successful releases, with titles including Never Stop Chasing, a Dolby Vision/Dolby Atmos profile of celebrity storm chaser Reed Timmer that landed a coveted release in AMC theaters nationwide during the summer blockbuster season; award winning filmmaker Ivy Meeropol’s Ask E. Jean, held over at the IFC Center for 5 weeks; Billy Preston: That’s The Way God Planned It, which opened at Film Forum in February 2026 with the #1 per-screen average for the weekend; and the Robert Reich docu-portrait The Last Class, the #5 highest-grossing documentary of 2025, held over 12 weeks at the Quad in NYC due to popular demand, selling out screenings nationwide. Earlier this year the company partnered with Sobey Road Entertainment, National Geographic and Disney+ on the theatrical release of Werner Herzog’s Ghost Elephants, which launched with a coast-to-coast screening event and live Q&A simulcast to more than 115 theaters before streaming on Disney+ and Hulu. Other notable releases include 2DIE4, the company’s first IMAX exclusive feature, as well as Benjamin Flaherty’s Shuffle and Alexis Lloyd’s Group – both New York Times Critics’ Picks – and Steve Schapiro: Being Everywhere, the documentary on the legendary photojournalist executive produced by Michael Rosenberg, Sid Ganis, and Rob Friedman.

Over the course of more than 25 years, Abramorama has successfully distributed and marketed hundreds of films, including the record breaking Hello, Love, Again directed by Cathy Garcia-Sampana and Oliver Stone’s Nuclear Now; Werner Herzog’s Ghost Elephants, Sam Green’s 32 Sounds, Vanessa & Ted Hope’s Invisible Nation; Ron Howard’s Grammy Award^®-winning The Beatles: Eight Days A Week – The Touring Years; Stanley Nelson’s Miles Davis: Birth of The Cool; Atlantic Records and Melanie Martinez’ K-12; John McDermott’s Jimi Hendrix: Electric Church; Amir Bar-Lev's Long Strange Trip – The Untold Story of the Grateful Dead; Corbett Redford and Green Day’s Turn It Around: The Story of East Bay Punk; Brett Bern's BANG! The Bert Berns Story; Brett Morgen and National Geographic’s seminal Jane; Asif Kapadia’s Senna; Neil Young’s vast catalog of Bernard Shakey Productions; Cameron Crowe’s Pearl Jam Twenty; Sacha Gervasi’s Spirit Award-winning Anvil! The Story of Anvil; Banksy’s Academy Award^® nominated & Spirit Award-winning Exit Through the Gift Shop; and the episodic theatrical series Deconstructing The Beatles.

In January of 2019, AB2 launched ABCinemaNOW with a live multicast streaming program from Paris, France for a 55-country release of Roberta Grossman and Nancy Spielberg’s Who Will Write Our History. During the height of the COVID-19 pandemic AB2 released 24 feature films as appointment viewing live virtual cinema events simultaneously across multiple digital platforms and launched the first paid feature film to premiere globally on META in 2021. For more information, please visit www.AB2mediagroup.com.

Jane Curley
Falco Ink
+1 212-445-7100